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The message is simple – always follow the AIDA principle!

A.I.D.A. Principle – What’s that?

It is an acronym for:

Attention

Interest

Desire and

Action

It is fundamental to any marketing strategy. To get the results you want and need from your social media marketing, advertising and other marketing means, you need to:

  • Capture the viewer’s Attention;
  • Create an Interest in looking closer at the offer;
  • Create the Desire to want to know more and/or buy your product and/or service and finally ..
  • Get the viewer to take whatever Action you want them to take!

For instance, the latter could be in the form of making a purchase online, making an appointment to see you or to contact you.

It’s really easy for you and I to get started on YOUR tailor-made marketing strategy. 

Just Contact me in the first instance for a FREE CONSULTATION either on M: 0452 144 476 or at hello@unicornconsultants.com.au

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