The message is simple – always follow the AIDA principle!

A.I.D.A. Principle – What’s that?

It is an acronym for:



Desire and


It is fundamental to any marketing strategy. To get the results you want and need from your social media marketing, advertising and other marketing means, you need to:

  • Capture the viewer’s Attention;
  • Create an Interest in looking closer at the offer;
  • Create the Desire to want to know more and/or buy your product and/or service and finally ..
  • Get the viewer to take whatever Action you want them to take!

For instance, the latter could be in the form of making a purchase online, making an appointment to see you or to contact you.

It’s really easy for you and I to get started on YOUR tailor-made marketing strategy. 

Just Contact me in the first instance for a FREE CONSULTATION either on M: 0452 144 476 or at hello@unicornconsultants.com.au

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