Growing a business and particularly – a SUSTAINABLE business, requires a number of “Success Factors”. One of the most important of these is Marketing! If people can’t find you, then they’re not going to buy what your selling, whether it be products or services.
The term “marketing” is often misunderstood. There is a distinct difference between “marketing” and “selling”. Marketing is essentially the art of ATTRACTING customers to engage with you, with your business.
So, how do you attract customers? Well, let’s start with looking at some of the things you might be doing .. or not doing.