A Business Coach will advise you on what you need to do to be better, both as an individual and as a business owner/professional.
This role involves helping you to address any mental obstacles that may be blocking you from realising your full potential.
They help you develop your purpose and often ask you questions to help you discover your own “why’s”…..
To figure out if a business coach is actually a coach-mentor (Unicorn), look at the services offered and the experience they share on their site.
If they talk about topics like growing your business or increasing your profits but also talk about work ethic and personal responsibility, integrity and the like, then chances are that they’re a coach-mentor.
Even more information on the differences AND similarities between a business coach and a mentor can be found on my other site here.