Unicorn Growth Series Collection

Free Business Guides: The Unicorn Growth Series

Six free business guides to help Australian business owners think through growth, workplace culture, customer attraction, marketing, cybersecurity and hidden business risk. Choose the issue that matters most, read online and download the PDF from its Series page.

Six free guides PDF downloads Practical next steps
Assess Understand what is holding the business back and where the biggest opportunities sit.
Plan Turn broad goals into priorities, actions, timelines and a practical execution rhythm.
Protect Identify risks, reduce vulnerability and build a more resilient business.
Prepare Lift exit readiness, succession confidence and long-term business value.
Inside the Collection

Choose the business question that matters most now.

Each free guide focuses on a different business question. Use the descriptions below to choose your starting point, then open its Series page to read online or download the PDF. You do not need to enter your contact details on this collection page.

Free · Growth Series #1

What Does It Take to Grow a Business?

Build sustainable growth around clearer priorities, a stronger offer, disciplined execution and the customer outcomes that matter.

  • Clarify the real growth constraint
  • Connect strategy, systems and action
  • Create a focused 14-day sprint
Free · Growth Series #2

Is Your Workplace a Happy Place?

Use a practical self-check to explore leadership, workplace culture, staff wellbeing, customer experience and sustainable performance.

  • Test leadership and staff experience
  • Review customer-facing workplace signals
  • Turn feedback into visible action
Free · Growth Series #3

How to Get More Customers

Strengthen the way your business attracts, converts and retains more of the right customers through clear goals and practical planning.

  • Build a stronger customer pipeline
  • Set measurable commercial goals
  • Turn strategy into consistent execution
Free · Growth Series #4

Business Marketing and the AIDA Principle

Use Attention, Interest, Desire and Action to guide prospective clients from first notice to a clear, confident next step.

  • Make the right people pause
  • Translate features into outcomes
  • Make the next action obvious
Free · Growth Series #5

Top 12 Cybersecurity Practices for 2026

Protect your business in a digital world through practical, repeatable cybersecurity habits that reduce avoidable exposure.

  • Strengthen everyday cyber hygiene
  • Reduce people and systems risk
  • Prepare for faster recovery
Free · Growth Series #6

Is Your Business a Ticking Time Bomb?

Spot hidden business risks before they become expensive lessons, from owner dependency and cashflow pressure to continuity and compliance.

  • Challenge the important “what ifs”
  • Identify hidden vulnerabilities
  • Strengthen continuity and resilience
Start With the Free Growth Series

Choose your guide and get started.

Start with one business question. Use a guide to organise your thinking, identify what you need to know and choose a practical action you can take.

Open a guide directly from the cards above, or use the selector here. The free guides are separate from our paid starter packs and advisory services.

  • Six focused business guides in one collection
  • Interactive flipbooks for quick reading
  • Downloadable PDFs for later review
  • Optional free, no-obligation 30-minute introductory Business Review
What Happens Next?

Turn a useful idea into a practical next step.

Begin with the guide that best matches your current priority. Apply what is useful, then choose whether a deeper conversation or structured toolkit would help.

01

Choose

Select the Growth Series that best reflects the issue, risk or opportunity in front of you.

02

Explore

Read the interactive guide, download the PDF and work through the practical prompts.

03

Apply

Use the ideas to clarify priorities, test assumptions and identify sensible next actions.

04

Discuss

Book an optional free introductory Business Review if you want to discuss your priorities. Further advisory work is scoped and agreed separately.

Ready for Practical Action?

Need more structure for a specific task?

The free guides can help you clarify your thinking. If you need a structured assessment or planning toolkit, explore the paid Owner Starter Packs. Check the contents and current price before choosing; you can continue using the free guides without buying a pack.

Your Digital Front Door

Does your website reflect the quality of your business?

Your website should help prospective clients understand what you do, trust your expertise and know what step to take next. Unicorn Consultants provides WordPress website design, SEO foundations, performance improvements and ongoing care—creating a digital asset that can grow with the business.

Clearer structure Service pages, messaging and pathways that make the business easier to understand.
Stronger SEO foundations Metadata, indexing, internal links and on-page structure built in from the start.
Better performance Practical speed, maintenance, security and usability improvements.
More confident enquiries Trust signals and clear calls to action that reduce friction for prospective clients.
About Unicorn Consultants

Experienced judgement. Practical implementation.

Unicorn Consultants, together with Internet Marketing Service, was founded by Phil Manhire, a business growth facilitator with more than four decades of experience advising business owners, family enterprises and high-net-worth families.

Phil’s work spans strategy, growth, marketing, customer experience, risk, exit and succession planning, with a consistent focus on turning complex business questions into practical action.

If you want an independent sounding board, book a free, no-obligation 30-minute introductory Business Review with Phil. Bring the questions a guide has helped you identify. Any further advisory work is scoped and agreed separately. For help developing your plan, explore our Business Planning & Growth Strategy service.

♞ Book a Free Review With Phil
Frequently Asked Questions

Before you explore the Growth Series.

Is the Unicorn Growth Series free?

Yes. The six Growth Series guides are free resources. Open a Series page to read its interactive guide and access the downloadable PDF. The paid starter packs and advisory services are separate.

Do I need to enter my name or email on this page?

No. Use a guide card or the topic selector to continue directly to a Series page. This collection page does not ask for your name or email address.

Which guide should I start with?

Choose Series #1 for business growth, #2 for workplace culture, #3 for attracting customers, #4 for marketing and AIDA, #5 for cybersecurity practices, or #6 for hidden business risk. Each guide stands on its own; you do not need to read them in order.

How can I download a guide?

Open the relevant Series page and use its Download PDF link. Save a copy so you can return to the ideas and questions during your business planning.

Do I have to book a Business Review?

No. A Business Review is optional. If you want to discuss your priorities, you can book a free, no-obligation 30-minute introductory conversation. Any further advisory work is scoped and agreed separately.

Are there paid resources as well?

Yes. The Business Growth & Succession Resources page includes paid Owner Starter Packs for structured assessment and planning. Review the contents and current price on each product page before buying.

Clear Thinking. Practical Action.

Choose your first Growth Series resource.

Start with the issue that matters most today, read at your own pace and take the next step only when you are ready.

Visit Unicorn Consultants

Directions & Contact

We’d love to hear from you. Reach out to our team or visit us at our Pacific Pines office.

🏢
Unicorn Consultants Business Growth Facilitator
📍
Address 37 Witheren Circuit
Pacific Pines QLD 4211
Australia
☎
Phone 0452 144 476