FIRST – you need to spend time on determining your goals. NOT wishy-washy stuff such as “I want to be rich“. That’s non-productive and way outside the “SETTING GOALS 101” manual.
What I mean is that you need to set very specific goals, such as “During the next 6 months I am going to reduce my business costs by 20%“.
Why would you do this? In this instance, it is setting a clearly defined goal, with an anticipated outcome, that is, improvement in your cashflow!
A properly managed business will survive virtually anything (except maybe a major meteorite hitting Earth!).
Businesses that fail (become extinct) usually do so because their owners didn’t get their survival strategies right. Indeed, some businesses don’t even have survival strategies, let alone growth strategies!
Conversely, business owners who do due diligence (on the business itself and the market to be targeted, etc.) before even starting up are far more likely to succeed!
The job of a good business coach/mentor/unicorn consultant is to show and help business owners devise fail-safe growth and survival strategies. So –
🦄 FIRST, WRITE DOWN YOUR GOALS – for later reference! And make sure that you do in fact refer back to them on a regular basis. It will help you to focus properly on what needs doing as a matter of priority.
🦄 NEXT – WORK OUT YOUR STRATEGIES. In doing this, consider the strengths and potential weaknesses of the business. BE OBJECTIVE! Once you believe that you chosen the right path to travel on your favoured business outcomes –
🦄 PUT YOUR STRATEGIES TO WORK. SO, now that everything is in place, what comes next?
🦄 MONITOR THE RESULTS. Look at them very carefully – at what they are and aren’t telling you.
🦄 ARE YOUR STRATEGIES WORKING? Either way, seeing the results and analysing them, will allow you to modify your, (hopefully) flexible strategies for maximum benefit.
If you think that your strategy outcomes could do with some improvement, please remember this …
…and we can help you with that! We would love to hear from you – GET IN TOUCH.
PHIL MANHIRE (CEO & Founder)