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I wrote and published this commentary on being future prepared on 27 November 2019, a time when I was working with a digital marketing agency.
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As it turns out, it proved to be somewhat prophetic, however, please read my comment on this at the end of this diatribe. Please β read onβ¦β¦
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βAre you and your business prepared for what’s coming?”
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The way you do business, especially how you attract new customers and keep existing ones, is rapidly heading towards an almost “mandatory” need for a social media communications strategy that is both defensive and offensive.
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By offensive, I am referring to the need to be unashamedly pro-active in marketing your business to your target market.
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Special Note: This should include your existing clientele.
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For us “seasoned business veterans” it was always face-to-face first, phone second, letter/email third and any other method a distant last.
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Now, the rising stars of industry are being educated about social media and use it prolifically to get their business message out there in
#cyberspace. So, it would seem that you need to do likewise!
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